Promotion of trade through fairs
نویسندگان
چکیده
منابع مشابه
Using trade fairs in key account management
Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...
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This paper describes the activities performed to define the user requirements of a system named FAIRWIS (Trade Fairs Web-based Information Services), project which is being promoted by the European Commission under the IST program. Detailed analysis of users involved in the business of trade fairs, the environment in which they operate and the tasks they perform have been carried out. The study...
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Aims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design: Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Portuguese exporting SMEs, between January and July 2012. Methodology: The present study was conducted in Portugal and s...
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Reflecting the new wave of global public health, which now seems to be finally reoriented towards embracing its social mission and responsibilities, the 12th World Congress on Public Health, recently held in Istanbul, dedicated many of its sessions to ethics and the right to health. Indeed, the Congress title, ‘Making a Difference in Global Public Health: Education, Research and Practice’, soun...
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ژورنال
عنوان ژورنال: Intereconomics
سال: 1970
ISSN: 0020-5346,1613-964X
DOI: 10.1007/bf02927955